Courtney from ShopFlick interviewed us for their blog, shopflick.com. Enjoy!
SF: What does your brand stand for?
MW: Crooked Monkey is about fun. We strive to put smiles on people’s faces by providing them with funny t-shirts. At the end of the day, the goal of Crooked Monkey is to remind people how awesome College and bring people back to their glory days.
SF: What is the inspiration?
MW: College students, the college lifestyle. We try and take the best four years of a person’s life and express it through soft, vintage style tees. Its college-inspired humor, and college kids are who we aim to please.
SF: Who are your customers?
MW: The college student, obviously. But we also recognize that guys and gals who are just about to enter college, and who just left college, have a strong bond with Crooked Monkey as well.
SF: What’s new this season?
MW: We’re introducing a line of hoodies, flannels, and sweat pants. We also just secured collegiate licenses so look out for Crooked Monkey’s irreverence to hit the college mascot scene in a big way. And like always, count on us for hilarious, humor graphic tees.
SF: What items are people responding to most?
MW: For girls our environmental and political screens have been doing really well for us. For the guys our classic humor t-shirts have been very strong this season.
SF: Are any celebs wearing your pieces?
MW: Yup. Miley Cyrus wore our “Waking Up is Hard to Do” shirt on her video blog, The Miley and Mandy Show. We wrote it on our blog: http://www.crookedmonkey.com/2008/03/miley-cyrus-wears-crooked-monkeys.html
Also, Silas on “Weeds” wore our “I’m not a Gardener, I Just like Hoes”.We wrote about this on our blog as well: http://www.crookedmonkey.com/2007/10/tv-show-weeds-features-crooked-monkey.html
SF: How did you get started in the industry?
MW: We started at a bar in College Park on May 5, 2005. That was our launch party and the rest is history. Our first big account was National Jean Company in Long Island, and we’ve never looked back.
SF: What is your must-have item?
MW: Scarves. They’re functional when it gets cold outside and they can dress up a t-shirt or dress down a cute dress. They’re the absolute best day-to-night staple.
SF: What are you wearing right now?
MW: Plaid. I can’t get enough of it for fall. And Crooked Monkey tees, of course. They’re perfect for day time - comfortable, effortless, and chic. Not to mention the wearer of a funny t-shirt always gets a ton of attention.
SF: Is there anything else you would like to share with the Shopflick community?
MW: Keep checking www.crookedmonkey.com for our newest t-shirts. We produce t-shirts like its our job, so we’re always coming out with new hilarious stuff for you guys. And if you have any questions or comments, post them or email me.