The Jewish New Year is a little different than the secular new year. Instead of wearing party hats that say "2009" on them, we wear yarmulkes. Instead of binge drinking, we pour some glasses of manishewitz. Instead of Dick Clark and Ryan Secrest ushering in the new year, we have a Rabbi and a Cantor. Instead of the ball drop, we have the shofar.
There are many deeper layers for the Jewish New Year that I won't get into right now, but my dad (Rabbi Stuart Weinblatt) is giving me some reading to get in the mood for the holiday. I'm excited to close up the shop and start reading. It's important to be in the right mindset for Rosh Hashanah, a holiday that focuses on renewing and regenerating the self and reviewing your actions. How can we improve for the new year?
Crooked Monkey will be improving in many ways--we are producing funnier t-shirts (if that's even possible). We will be stocking more t-shirts, which means we can ship shirts out quicker. We will be focusing much more on marketing and celebrities--meaning our email campaigns will be more existent and celebrity sightings will be more frequent. We will be targeting the college scene a little more. And we will work to be better people.
Let us know if you have any resolutions for this new year--or if you have any ideas for Crooked Monkey.
We'll be closed Tuesday and Wednesday.