At the end of every year, we get to reflect on the year that has passed. It offers us an opportunity to stop and think about where we are, how far we've come, and where we're going. For Crooked Monkey, we get to see if we accomplished our goals and set new benchmarks for the next year. Here's some of our accomplishments from this year:
1)We focused even more on making sure our company goes green--reducing waste, paper use and energy use. We encouraged more working from home--which reduced our carbon footprint.
2)We launched our Kids t-shirt line in January 2010. The line has improved dramatically since it started and the January, February and March deliveries look amazing and the stores are reacting very positively. Our East Coast Showroom has done superbly, and we just added a West Coast showroom.
3)We started working on a new, higher end t-shirt line called "Blueprint." Samples have been produced--quality is supreme and the graphics are incredible. We'll talk more about blueprint as we launch it.
4)Our customer service has always been paramount to us, and we maintained our strict standards.
5)We attracted top notch new accounts--from department stores to boutiques--that fit our "Livin the Dream" mentality and offered them the best t-shirts around.
And looking towards the future, here's what we hope to do in 2011:
1)Formally launch blueprint and target unique, edgy, higher end boutiques that want to grow with Blueprint and be at the beginning of something special.
2)Obtain more licenses--from artists to household brand names we are looking for partners who want to give us artistic license to bring their traditions into our world.
3)Continue to develop the kids line, juniors line, and men's line. We're always producing new graphics, new bodies, and new styles so that our customers can rely on us for fashion forward, hip t-shirts.
4)Start producing non t-shirt items. We are in the process of launching a tote bag line in the next month or two.
So there you have it--our year end review and our milestones for next year! Drop us a line if you have any goals for us--or major accomplishments we forgot about. Or if you think we need improving in a certain area.