A thesis on pricing t-shirts
Our t-shirts retail for $24-30. Some people think that's too expensive. They think a tee should be under $20. Well I think a 12 0z of Coke should still cost $.50, but I'm still drinking Coke at $.75 a pop.
The t-shirt world has changed dramatically since the mid 90's. Once Crooked Monkey entered the market, there was a paradigm shift--not unlike the current financial market paradigm shift. The quality of our shirts made loving cotton a reality--and made Charmins toilet paper feel like sand paper. Not that I condone using C monkey tees for that purpose.
Our vintage-inspired graphics added a new element to the aesthetics of the shirt. Long gone are the one-liners without an accompanying graphic to complement the humor.
And above all else, our humor is second to none. Original and witty we strive to provide shirts that your best friends will love and your girl/boyfriend will stomach.
Anyways the real reason for this blog post was to tell you that one of our stores said our shirts were too inexpensive! I was so excited to hear that. They want us to be retailing our shirts for $60-70. They said that our graphics and humor are up for the task but we need to provide a $60-70 blank. So we're investigating those options right now--including grinding up our shirts, giving mineral washes, flocking, foiling and other value added processes to create a shirt worthy of that price tag. But fear not, we will not be doing this to all of our shirts--only a select few.
It's a cool challenge that Crooked Monkey gratefully accepts. We are on a mission to please this customer and hopefully you guys will be pleased with the outcome as well.
Labels: Future, quality t-shirts, Soft T-shirts
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