In 2005, we began selling "f*ck duke" t-shirts out of our dorm at the University of Maryland where my future wife bought our very first shirt. After being chased through the quad by the cops and getting tossed out of the dorms we launched our first line of retail shirts that summer.
Our apparel first focused on funny shirts you could wear out of the house. Later that year our shirts were picked up by the National Jeans Company and the following year by Lord and Taylor. From there, our line got carried in Urban Outfitters, Saks, Bloomingdales and various other retailers.