SwagUp built a smart self-serve model: pick from a catalog, build a pack, store it and ship it through the platform. For many teams, that works well.
However, platforms run on tiers. According to SwagUp's own pricing page, storage is billed per item every six months ($1.00 per shirt and $3.00 per jacket on the Basic plan), repacking costs $5 to $10 per pack, and expedited production adds 10% to 20% unless you pay for Gold or Platinum. So the real cost depends on the plan you pick.
In addition, a catalog sets the edges of what you can make. Teams usually start looking when they want a co-branded YETI or Peter Millar piece, a cut and sew design, a rush job for Friday, or simply a person who owns the project from mockup to doorstep.